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// UNIVERSAL LIFE INSURANCE
Permanent life insurance that adapts as your life changes. Adjust your premiums and death benefit over time, and choose from indexed strategies that tie your cash value growth to market performance. We compare universal life policies from multiple carriers to find the right fit.

Universal life is permanent coverage with built-in flexibility. Like whole life, it lasts your entire life and builds cash value. But unlike whole life, you can adjust your premiums and death benefit as your financial situation changes.
Having a good year? You can pay extra into the policy to build cash value faster. Money is tight? You can reduce your premium as long as there's enough cash value to cover the cost of insurance. Need more coverage after having another kid? You can increase your death benefit. Kids are grown? Scale it back.
For Baton Rouge business owners, commission-based professionals, and families whose income or needs change from year to year, that flexibility can make a big difference. And with indexed universal life (IUL) options, you can tie your cash value growth to market indexes like the S&P 500 while a floor protects against losses.
// WHAT'S INCLUDED
Increase or decrease your death benefit as your needs change. Had another child? Increase it. Kids are grown and the mortgage is paid off? Scale it back. You're not locked into one number forever.
Pay more when business is good, less when money is tight. As long as there's enough cash value to cover the cost of insurance, your policy stays in force.
Your cash value grows based on a credited interest rate set by the carrier. Some policies guarantee a minimum floor rate, so your cash value doesn't go backward even in low-rate years.
Indexed universal life ties your cash value growth to a stock market index like the S&P 500. You get upside potential when the market goes up and a floor (typically 0-1%) that protects you when it goes down.
Some universal life policies include a no-lapse guarantee rider. As long as you pay the specified minimum premium, your coverage stays in force regardless of cash value performance.
Many universal life policies include accelerated death benefit riders. If you're diagnosed with a terminal or chronic illness, you can access a portion of your death benefit early to cover medical expenses or other needs.
Universal life is the most complex type of life insurance. Crediting rates, cap rates, cost of insurance charges, surrender periods, and index strategies all vary between carriers. A policy that looks great in an illustration can underperform if the assumptions don't hold up. That's why getting independent advice matters more here than with any other type of life insurance.
We're an independent agency on Sherwood Forest Blvd in Baton Rouge, and we work with multiple life insurance carriers. When you're looking at universal life, we can pull illustrations from several companies and walk you through the differences. What does the guaranteed column look like vs. the projected column? What happens if you underfund the policy for a few years? How do the fees compare? We answer those questions before you sign anything.
If you're interested in indexed universal life specifically, we compare cap rates, participation rates, and floor guarantees across carriers. These numbers change every year, and they directly affect how much your cash value grows. We show you the historical performance so you can set realistic expectations.
Universal life also needs more ongoing attention than whole life or term. Funding levels matter, and if assumptions change, the policy may need adjustments down the road. We make sure you understand how the policy works before you commit, so you know what to watch for. Call us at (225) 395-4000 and we can walk you through it.
Or call (225) 395-4000 to talk to a local agent.
// TYPES
There are three main types of universal life, and they work differently. Here's how they compare:
Cash value earns interest at a rate set by the carrier, which adjusts periodically based on market conditions. Most policies have a guaranteed minimum rate (typically 2-3%). This is the simplest form of universal life and works well for people who want flexibility without market exposure.
Cash value growth is tied to a market index like the S&P 500. There's a cap on how much you can earn in a good year, but a floor (usually 0-1%) protects you in a bad year. IUL offers more growth potential than traditional UL, with a safety net against losses. It's popular with people who want some market upside without direct investment risk.
This version focuses on the death benefit guarantee rather than cash value growth. As long as you pay the specified minimum premium, your coverage is guaranteed for life (or to a set age like 90, 95, or 121). Premiums are lower than whole life but higher than term. GUL is a good option if you want permanent coverage at the lowest possible cost and don't need the cash value component.
Still have questions? Call (225) 395-4000 or get your free quote.
Explore our latest articles to learn more about life insurance in Louisiana.

How much does life insurance cost in Louisiana? See monthly rates by age and coverage amount for term and whole life, plus tips to lock in the best price.

Term vs. whole life insurance, compared side by side. See the cost difference, who each type is best for, and how to decide which one fits your family.
If you prefer permanent coverage with stronger guarantees and don't need the premium flexibility, take a look at whole life insurance. If you only need coverage for a specific number of years and want the most affordable option, term life insurance is the way to go. And for a broader look at how different types of life insurance compare on cost, see our guide on life insurance costs in Louisiana.

Or call us directly: (225) 395-4000